VP, Client Services - Brand Strategy and Innovation (any US location)
Who we are:
Seed Strategy, Inc. (A Burke, Inc. company) is a fast-paced brand strategy and innovation agency that accelerates growth for our clients’ businesses—global Fortune companies in CPG, healthcare, technology, retail, and other categories. We focus on developing brand and business strategy that unlocks opportunities, creates fresh ideas grounded in consumer insight and articulates strategic narratives that move people and organizations. We have strategists, creatives, researchers, and data journalists that collaborate to develop and execute winning plans for new product and service ideation, brand positioning, portfolio strategy, category and domain expansion, new business model development and more.
Our agency is unique with a “flow to the work” philosophy that eliminates traditional hierarchy and leverages each team member’s unique strengths and interests across a variety of strategic and creative assignments. In addition to excellent benefits including paid time off, free parking and a 401(k) match, as part of an employee-owned company, all employees share in the company’s growth and financial success through annual stock distributions. Learn more about us at www.SeedStrategy.com.
What you’ll do:
The VP Client Services - Brand Strategy and Innovation position will report to the EVP, Head of Growth and focus on driving revenue growth and serving as the client engagement lead on their portfolio of work. This person will collaborate with a team of Seed strategists and creatives to deliver breakthrough strategy, insights and ideas that drive growth for our clients’ businesses. Candidates may reside near our Cincinnati area HQ or work from a remote home office located elsewhere in the United States.
Manage your own business/P&L like an entrepreneur with the backing of a team of experts in strategy, insights, and creative development.
Successfully field in-bound leads from Seed’s marketing campaigns and leverage your own established network from past clients, business relationships and experiences . Design and pitch a tailored strategic vision and custom plan to clients looking to move their business/brand in a new direction, invigorate brand marketing, conduct new product and service ideation, explore category expansion, etc.
Partner with client counterparts in areas of brand positioning, consumer & shopper insights, and innovation pipeline development.
Simultaneously manage multiple projects at various stages of development, with an ability to remain hands-on during all strategy projects. Act as a leader and a mentor to your internal team counterparts.
Stay current on the latest news and trends in brand marketing and innovation across multiple categories (CPG, healthcare, food, etc.) to establish expertise , share knowledge and bring fresh ideas to the forefront.
Travel includes coming to Seed’s HQ (if remote) and client/prospective clients approximately 20% of the time, almost exclusively domestically.
What you’ll need:
Bachelor’s Degree in Business , Marketing, or other relevant discipline
10+ years’ experience at an agency, consulting firm (including sole proprietorships) working in a role focused on creating brand strategy and/or innovation in new products/services. (Note: p referably with a focus on Consumer-Packaged Goods)
Passion for client relationship management, growth, and retention
Demonstration of how you can help Seed grow our client base and excel at cultivating relationships with current clients
Holistic and agile strategic thinking abilities that allow you to see and lead clients in brand vision, positioning, portfolio architecture and growth strategies
Experience with consumer research, especially new product development, positioning and branding techniques and methodologies
Inspiring and persuasive presentation and story-telling skills along with confidence in facilitating workshops, pitches, and presentations – in person or over Zoom/online
Demonstrated history of leadership, guiding and inspiring cross-functional teams
Seed Strategy, Inc. is an Equal Opportunity Employer. As part of our hiring process, we conduct a criminal background check on all potential employees. You may be asked to provide additional information for that purpose. (A conviction does not necessarily bar an applicant from employment.)