Position Description

VP Business Development, Brand Strategy & Innovation
Location Remote Locations
Job Code 545
# of openings 1
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VP Business Development - Brand Strategy and Innovation

Who we are:
Seed Strategy, Inc. (A Burke, Inc. company) is a fast-paced brand strategy and innovation agency that accelerates
growth for our clients’ businesses—global top Fortune companies in CPG, healthcare, technology, retail and other categories. We focus on developing brand and business strategy that unlocks opportunities, creates fresh ideas
grounded in consumer insight and articulates strategic narratives that move people and organizations. We have
strategists, creatives, researchers and data journalists that collaborate to develop and execute winning plans for new product and service ideation, brand positioning, portfolio strategy, category and domain expansion, new business model development and more.

Our agency is unique with a “flow to the work” philosophy that eliminates traditional hierarchy and leverages each team member’s unique strengths and interests across a variety of strategic and creative assignments. In addition to excellent benefits including paid time off, free parking and a 401(k) match, as part of an employee-owned company, all employees share in the company’s growth and financial success through annual stock distributions. Learn more about us at www.SeedStrategy.com.

What you’ll do:

The VP, Business Development - Brand Strategy and Innovation position will report to the EVP, Head of Growth and focus on driving revenue growth and serving as the client engagement lead on their portfolio of work. This person will collaborate with a team of Seed strategists and creatives to deliver breakthrough strategy, insights and ideas that drive growth for our clients’ businesses. Candidates may reside near our Cincinnati area HQ or work from a remote home office located elsewhere in the United States.

  • Identify prospective clients for introductions and Seed capabilities presentations
  • Design and pitch a tailored strategic vision and custom plan to clients looking to move their business/brand in a new direction, invigorate brand marketing, conduct new product and service ideation, explore category
    expansion, etc.
  • Partner with client counterparts in areas of brand positioning, insights and innovation pipeline development
  • Simultaneously manage multiple projects at various stages of development, with an ability to remain hands-on during all strategy projects
  • Stay current on the latest news and trends in brand marketing and innovation across multiple categories (CPG, healthcare, food, etc.) in order to establish expertise, share knowledge and bring fresh ideas to the forefront
  • Once regular business travel resumes, you may travel to Seed’s HQ (if remote) and client/prospective clients approximately 20% of the time, almost exclusively domestically

What you’ll need:

  • Bachelor’s Degree in Business, Marketing or other relevant discipline (MBA preferred)
  • 8+ years of experience at an agency or client/CPG company, working in a role focused on creating brand strategy and/or innovation in new products/services
  • Proven financial success in new business development that has resulted from proactive networking, referrals, client relationship building and delivery of excellent results
  • Passion for client relationship management, growth and retention
  • Demonstration of how you can help Seed grow our client base and excel at cultivating relationships with
    current clients
  • Holistic and agile strategic thinking abilities that allow you to see and lead clients in brand vision, positioning, portfolio architecture and growth strategies
  • Inspiring and persuasive presentation and story-telling skills along with confidence in facilitating workshops, pitches and presentations
  • Demonstrated history of leadership, guiding small internal cross-functional teams consisting of strategists, creatives and marketers

Seed Strategy, Inc. is an Equal Opportunity Employer. As part of our hiring process, we conduct a criminal background check on all potential employees. You may be asked to provide additional information for that purpose. (A conviction does not necessarily bar an applicant from employment.)

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