Main Responsibilities:

Partnership & Corporate Management

• Assist to drive the new business development for all channels (e.g. Commercial / Retail and Bancassurance)
• Support CPM Team and Distribution Team to identify and expansion of new business opportunities
• Build the market analyses and targeting strategies for top prospects
• Cultivating and manage key business relationships with assigned accounts increasing engagement

Marketing

• Develop brand images on digital media platforms via quality content management
• Liaise with advertising agencies / production house / vendors to develop and execute corporate campaigns and marketing collaterals.  Working in partnership with them and guide the direction to meet objectives for all public-facing communications, including print, digital and video assets. Ensure all integrated marketing activities are in alignment with Dah Sing Insurance’s corporate identity.
• Support Marketing Communications master plan to ensure a smooth delivery. Facilitate the branding, advertising and promotional campaign.
• Collaborate with multiple stakeholders to facilitate sign off process. Be the gatekeeper of all marketing materials, assist stakeholders with copywriting / proofreading when required
• Coordinate marketing strategies with the teams and develop and managing the marketing budget
• Maintaining a strong and consistent brand through a wide range of online and offline marketing channels
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

To meet the challenge, you should have the following qualifications and attributes:

• Degree holder in related disciplines with relevant professional qualification
• A minimum of 7 years of experience in marketing & business development  
• Tech-savvy with good understanding of digital marketing, including SEM, SEO, Facebook marketing, google ad, web analytics, web content management.
• Proficiency in product and marketing campaign development cycles; ideally in general insurance or/and banking industry
• Self-discipline with strong interpersonal, presentation and coordination skills
• Good command of both written and spoken English and Chinese