Assistant Manager, Segment & Transaction Capabilities Development

In this role, you will be assist in driving the acquisition and portfolio growth for YOU Banking segment and Characters accounts .


Main Responsibilities: 


  • Responsible for the acquisition, portfolio growth and build the transactional behavior of the emerging affluent segment
  • Conduct ongoing competitors analysis to identify the market trends, assist in developing the CVP and marketing strategies to grow the segment
  • Plan, develop and execute marketing campaigns, worked closely with different product teams and internal stakeholders to ensure timely delivery of projects and campaigns
  • Responsible for marketing collaterals development, regular reporting and expense management
  • M onitor program response and channel performance to enhance efficiency



To meet the challenge, you should have the following qualifications and attributes:


  • Degree holder preferably in Business Administration or Marketing
  • At least 2-3 years’ working experience in marketing, experience in segment marketing, digital banking or credit card is preferable
  • Self-motivated, independent, attention to details and able to work under pressure
  • Proficiency in both written and spoken English and Chinese



Please note that only shortlisted candidates will be notified.

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