Title: B2B Marketing Manager

It is up to hiring manager’s discretion which level shall the candidate be hired into based on the candidate’s background and experience. 

Empire Today is seeking a results-oriented and experienced B2B Marketing Manager to spearhead our marketing efforts in the commercial flooring sector (“Empire for Business”, or E4B). This role is pivotal in creating and executing marketing strategies designed to drive lead generation and revenue creation with key business segments including Multifamily, Restoration, iBuy, and Small & Medium Businesses. Reporting to the President of Empire for Business, the E4B Marketing Manager is responsible for the creation, execution, and optimization of lead generation for the business across the country.  

We offer:

·         Health benefits with quick enrollment - medical, dental, and vision.

·         401K plan with premium 4% company match.

·         Paid time off & holiday pay.

·         Wellness Program.

·         Professional development & career advancement opportunities.

·         Incentive program.

·         Lots of perks!

Responsibilities:

·         Strategy Development: Craft and implement comprehensive B2B marketing strategies to enhance lead generation, focusing on digital and traditional channels tailored to the commercial flooring market.

·         Lead Generation: Develop targeted campaigns aimed at maximizing leads within specific B2B segments. Use innovative tactics to capture and nurture leads effectively.

·         Performance Metrics: Monitor and optimize key metrics such as leads created, cost per lead, conversion rates from website visits to appointments, and overall Marketing ROI. Adjust strategies based on analytical insights to improve performance.

·         Content Marketing: Create compelling, segment-specific content that resonates with B2B audiences, positioning Empire Today as the preferred partner for commercial flooring solutions.

·         Digital Marketing: Leverage SEO, PPC, email marketing, and social media platforms to enhance lead generation efforts. Ensure website optimization for the B2B sector to improve user experience and conversion rates.

·         Partnership Development: Identify and cultivate strategic partnerships and alliances within targeted B2B segments to expand market reach and enhance brand visibility.

·         Cross-Functional Collaboration: Work closely with the sales team to align marketing and sales strategies, ensuring a seamless customer journey from initial contact to closing.  Also work with sales team to provide appropriate support to volume-driving sales activities (e.g. customer trade shows) and marketing materials to further drive performance. 

Qualifications:

·         Bachelor’s degree in Marketing, Business Administration, or related field.

·         5~7 years' strong hands-on experience in Marketing generalist role. 

·         Strong understanding of B2B marketing strategies, digital marketing tools, and CRM systems.

·         Experience with Salesforce and Marketo a plus. 

·         Demonstrated ability to develop and execute successful lead generation campaigns.

·         Excellent analytical skills, with a strong focus on metrics and data-driven decision-making.

·         Exceptional communication and presentation skills.

·         Ability to manage multiple projects in a fast-paced environment.

·         Creative thinker with a problem-solving attitude.

Candidates in CO, WA, CA and some cities in NY may have limited consideration for this position.

Why Empire Today?

We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.

We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.

We have an unmatched company culture. We've won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.

We're one of the nation's most recognizable brands. You'll enjoy the stability that comes with a national company and a sense of pride when you're a part of our team.

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. Base pay is one part of our total rewards package. Starting pay may vary based on a number of factors, including but not limited to position offered, location, and the individuals’ knowledge, skills and ability. By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies' world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies. By pressing apply and providing your telephone number and email address, you authorize Empire Today to contact you by email or telephone at the wireless or landline phone number provided using automated phone technology and/or text messaging. Message and data charges may apply. You may revoke consent at any time.