Senior Product Marketing Manager - Connectivity

Location: US-Colorado-Denver
Department: Marketing & Events (2430)

Description

About Global Eagle 

Moments that move us stick with us. Together with our clients, we have the power to make those moments happen 30,000 feet in the air or right in the middle of the ocean. Whether it’s for business, pleasure, or anything in between—we make it easy for travelers to stay connected to the things they love, even when they’re away. 

Be part of the movement. 

Global Eagle is about to embark on a new chapter with a new story to tell. As one of the leading providers of high-speed connectivity and entertainment solutions for worldwide mobility markets, we are focused on providing our customers what they need today while thinking strategically for their tomorrow.  

Global Eagle is looking for professionals who are innovative, eager and self-driven. While we’ve been around for 7 years and have over 1000 employees in 20+ countries, we still like to roll up our sleeves and get the job done. Our team is made up of individuals who are experts in their craft but remain flexible as technology and trends continue to evolve.  

Role Summary – Senior Product Marketing Manager – Connectivity, Maritime & Aviation

Global Eagle is the largest lessor of satellites in the industry, which gives us the ability to flex and adapt as our clients’ needs grow and change in the Maritime and Aviation sectors

As Senior Product Marketing Manager – Connectivity, Maritime and Aviation you will develop the marketing, communication, and launch strategies for products and services within this vertical. As the marketing lead, you will “own” this vertical serving as the go-to marketing strategist for the team, while gaining a deep understanding of customers and their needs so that you can identify business opportunities and the solutions that address them.

You must be highly motivated with outstanding messaging and positioning skills and be really strong at storytelling. You will build and execute the marketing strategy for this vertical, including all product and service messaging while positioning Global Eagle positively against competitors.  As the cross-functional marketing lead, you will develop and execute successful marketing campaigns and product launches that are on time and on budget. 

If you are agile, curious, a self-starter, obsessed with product storytelling and eager to “get the job done,” we’d like to speak to you. 

Location 
This position is remote, however candidates located in Denver will be given preference. 

What you will be doing 

  • Develop marketing and communications strategies for Connectivity products and services in Maritime and Aviation. For Maritime, this includes yacht, cruise, energy, commercial and government. For Aviation, this includes commercial and private clients.  
  • Communicate the stories and value of our Connectivity products and services to account managers, sales teams, and all coworkers.  
  • Develop consistent and on-brand product messaging and content strategy for marketing campaigns that can be effectively used across teams. This includes sales tools and presentations, collateral, and internal communications. 
  • Develop marketing campaigns, customer communications, and go-to-market strategies by collaborating with marketing channel owners, product teams, and creative services, and using owned, paid and earned media. 
  • Work with product team to define roadmaps, technical needs, and sales funnel/customer journey for products. 
  • Tell customer stories with a focus on business value driven by Global Eagle solutions. 
  • Execute go-to-market plans and act as project owner of complex, large, cross-functional projects. 
  • Bridge product and commercial teams to understand the market opportunity and client behavior through sales insights, market research, and competitive analysis. Bring relevant information to the appropriate product, sales, and leadership teams. 
  • Represent the marketing department by acting as an “agency” for internal departments (your “clients”), providing timely, clear, and concise communication, timelines, and plans.   

Qualifications 

  • 7-11 years in a product marketing role or marketing role. 
  • Satellite, telecommunications, or network experience is highly desired but not a must. 
  • Strong strategic problem solver, who can execute daily, but develop strategy for tomorrow. 
  • Fast-paced, self-driven learner. 
  • Excellent communication skills, with the ability to keep constituents at all levels continuously informed. 
  • Proven track record of developing and implementing marketing strategies for B2B products from inception to launch. 
  • Experience with creating and executing integrated marketing campaigns using owned, earned, and paid media. 
  • Outstanding cross-functional project manager with an “own it” attitude. Can bring together disparate functions to get things done on large-scale, complex projects. Can recognize an opportunity and can execute against it. 
  • Can form cross-functional relationships and influence decisions through communication and data. 
  • Experience working closely with product, commercial, and engineering teams in a fast-paced technology company. 
  • Energized by working in a fast-paced, ever-changing environment, that may require you to pivot quickly (and with a smile!). 
  • Can balance multiple priorities and deliver against timelines.  

This is right for you if you:

  • Are a team fit; can help advance our global, inclusive culture. 
  • Are self-starter who likes to roll up your sleeves and take initiative with minimal direction.  
  • Can think about tomorrow, while getting your work done today. 
  • Are a collaborative team player; primary audience will be internal teams. 
  • Are curious and open to learning and finding new solutions. 
  • Are able to provide and accept feedback in a constructive manner.  
  • Are organized, have strong communication skills, and do whatever it takes to get things done. 

Our Core Values

  • Communicate and Connect
  • Deliver Excellence and Own it
  • Be Honorable
  • Operate as ONE
  • Learn and Embrace Change

Why You Should Work Here

A career with Global Eagle is a unique opportunity to grow your knowledge and skills within a culture that thrives on collaboration and innovation. In addition to being a part of an amazing group, we also have competitive benefits including medical, dental, vision, paid time off, 401k, disability and life insurance, flexible scheduling, pet insurance, and discounts on gym membership, concerts, amusement parks, hotels, and more!

The anticipated starting salary range for individuals expressing interest in this position is $80,000 - $110,000. Actual compensation will depend on factors such as location, experience, skills, certifications…etc.

 

Global Eagle is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Due to COVID, our interviews are now done in a safe environment using online platforms like Zoom and Microsoft Teams.

 

Please note: Only shortlisted candidates will be contacted.





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