Position Description

Communications Coordinator for Road Safety, Mexico City
Location Mexico
Department Road Safety Mass Media
# of openings 1
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The Communications Coordinator, based in Mexico City, will be responsible to provide media relations assistance within a strategic communication approach to help create public support for strong road safety policies, programs and measures. The Communications Coordinator will generate media stories, optimize social media, design communications strategies, build technical capacity among journalists and implement a multi-platform strategy. The Communications Coordinator will also support efforts to run social marketing/paid mass media campaigns that are complemented by enforcement strategies. The position will be embedded at the Mobility Department (Semovi), with dual accountability to Semovi and Vital Strategies.

Candidates must have residency and valid work permit to work in Mexico at time of hire. Candidates must be fluent in English and Spanish.

Ideal Qualifications:

  • Communications, marketing, journalism or Public Relations background
  • Excellent communication skills with at least 5 years of experience in communication
  • Academic qualifications – at least Bachelor’s level
  • Public health and government relation experience would be an advantage
  • Familiarity with public policy, media relations and advocacy
  • Strong writing and editing skills in Spanish as well as ability to produce written media relations materials such as press releases, talking points and fact sheets.
  • Proven capacity to work in multidisciplinary or multi-agency setting
  • English language proficiency
  • Solid knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook);

Desirable skills:

  • Capacity and experience working with Adobe Creative Suite
  • Photography experience to document events, happenings, workshops, etc.
  • Experience in marketing.

Deliverables

  • Strategic Communication Plan: Create a strategic communication work plan annually, regularly adjust it to keep up-to-date and help execute to maximize the quality and quantity of positive media coverage on the government road safety initiatives.
  • Calendar: Develop and maintain calendar used to plan for local release of important international road safety reports or developments.
  • Media Campaigns: Coordination and facilitation of social marketing/paid media campaigns, working closely with Vital Strategies’ Policy, Advocacy and Communication (PAC) team.
  • Blog and Social Media Posts: Regular blog and social media posts to communicate local progress, disseminate information and contribute to BIGRS newsletter; write press releases and press notes and assist with translations.
  • Media Pitches: Create pitches to local and national journalists on relevant news and offer up information sources, thus building relationships with them that can help convene journalist meetings to facilitate conversations around road safety.
  • Press events: Organize press events around major BIGRS milestones as well as social marketing campaign launches.
  • Media Tracking List: Monitor local news coverage and maintain a media tracking list.
  • Curriculum: Contribute to curriculum and methodology development for the journalism workshops and fellowship programs, and carry out journalist trainings, oversee follow-up efforts and maintain master list of trained journalists.
  • Build and maintain relationships with journalists to create awareness and underscore the importance of road safety.
  • Manage suppliers including creative, research and media planning agencies, as needed.
  • Deliver knowledge to BIGRS partner organizations on the local media environment and to help publicize milestones and relevant news on road safety issues.
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