Senior PR Manager, Food Policy Program
Vital Strategies, headquartered in New York City, is an international public health organization. Our programs strengthen public health systems and address the world’s leading causes of illness, injury and death. We currently work in 73 countries, supporting data-driven decision making in government, advancing evidence-based public health policies and mounting strategic communication campaigns. Vital Strategies’ priorities are driven by the greatest potential to improve and save lives. They include non-communicable disease prevention, cardiovascular health promotion, tobacco control, road safety, obesity prevention, epidemic prevention, environmental health, vital statistics systems building and multi-drug resistant tuberculosis treatment research. Our programs are concentrated in low- and middle-income countries and cities in Africa, Latin America, Asia and the Pacific. Please visit our website at www.vitalstrategies.org to find out more about our work.
We believe our programs are strengthened when they are developed and supported by individuals with diverse life experiences, whose understanding of social and cultural issues can help make our work and workforce more inclusive. We encourage people of all racial, economic, social, cultural, sexual orientation, and gender expressions to apply. As such, our commitment is to promote equal employment opportunities (EEO) for all applicants seeking employment.
Vital Strategies is committed to helping prevent the spread of COVID-19 and to protecting the safety of our employees. All U.S. employees will be required to be fully vaccinated unless the employee is approved for a reasonable accommodation due to a disability or a religious reason.
About Bloomberg Philanthropies Food Policy Program:
Vital Strategies is a leading technical partner for the Bloomberg Philanthropies Food Policy Program. Through strategic media campaigns and partnerships, Vital Strategies provides support to partners to introduce policies that include: taxation on sugary drinks and junk food; clear front-of-pack food labeling; restricting marketing of unhealthy food and beverages to children; and promoting healthy food policies in schools and other public institutions. Our work is focused in six countries: Mexico, Brazil, Jamaica, Barbados, Colombia and South Africa.
Our organization’s values:
Inclusive collaboration : We engage others, both inside and outside of the organization, to find the best solutions. We seek to listen to different perspectives and incorporate them into clear decision-making processes.
Respect With interest and humility, we seek to understand the context where we work and learn from the expertise and experience of those with whom we work.
Commitment to learning: We reflect on our progress, build on our knowledge and adjust our approach as needed to achieve the best outcomes.
Ability to adapt: We are able and willing to adapt to new and evolving circumstances to ensure relevance and effectiveness of our work.
Vital Strategies is seeking a Senior Communications Manager to join our Food Policy team. This exciting new role will be responsible for executing a wide range of marketing, communication and public relations to support high-impact policies aimed at creating healthier food environments around the world. The role will work with the program’s global partners and complement, and respect efforts already led by partners in the program’s priority countries.
Vital Strategies offers highly competitive compensation and comprehensive benefits. The salary range for this position is $88,000 to $102,666 USD. The candidate must have eligibility to work in the U.S. at time of hire. This position will be based in our New York City office.
Duties and Responsibilities:
Ensure media and communications excellence -
Drawing from public relations, digital communications and advocacy, design and deliver publicity and media strategies to advance the Bloomberg Philanthropies’ Food Policy Program.
Write and edit compelling content, arrange distribution/placement across multiple platforms, including press releases, opinion editorials, press statements, story pitches, case studies, website content, social media posts, newsletters, speeches and other material that communicates the Program’s goals, activities, and impact.
Proactively establish, cultivate, and maintain relationships with the media to identify and execute pitch opportunities. Develop and maintain media lists.
Champion the voices of our partners -
Build and maintain strong working relationships with Food Policy Program’s global and local partners, members of the press and other key stakeholders; stay up-to-date and informed about the Program’s activities, proactively identify milestones, support press and communication strategies, and track/follow-up on media impact.
Identify program spokespeople and deliver media training support and briefings
Research speaking and thought leadership opportunities, draft pitches, and prepare staff for external engagements to increase our reach in front of target audiences.
Write pitches and secure media placements in target media outlets and respond to media inquiries.
Own launch plans for new publicity campaigns -
Seek opportunities to raise the visibility of Food Policy Program’s and its goals, activities, and impact; plan, develop and deliver publicity campaigns and events (including via strategic partnerships) and evaluate their success.
Plan and manage events, pitch speakers and panels for relevant conferences; manage award and speaker submissions, and other.
Monitor news and follow trends in relevant areas to pitch ideas for stories and articles, including interviews and statements from key spokespeople across the program.
Plan, track and deliver communication across a wide array of channels -
Design and develop digital communication tools for the Program: maintain and manage the website and social media presence.
Develop and update general and Program brochures, media kits, key messages, fact sheets, and other collateral material.
Track communication activities, prepare, and submit PR reports.
Education and Degree -
Master’s degree or equivalent (in communications or health)
Bachelor’s degree with 8 years of experience
Background in health or biological sciences communications is a plus
Skills and Abilities -
Superb writer editor and storyteller: You have a knack for connecting with audiences through exceptional written and verbal communication skills . You can bring new, creative ideas to communicating the program's work. Proficiency in Spanish will be highly regarded but is not essential.
Media relations: You have proven success in pitching and securing press; developing and maintaining relationships with media. You have demonstrated experience writing and preparing press and marketing materials (including press releases, fact sheets, pitches, one-pagers, web, newsletters and social content).
Strong project management skills: You are a self-starter that can work independently and collaboratively in cross-functional teams and across time zones. You have demonstrated ability managing multiple tasks and deadlines and thrive in a fast-paced environment.
Measurement: You apply data to measure the success of publicity campaigns to achieve the overall program’s goals and objectives.
Minimum 8 years of PR, communication and/or marketing experience
Experience with media intelligence platforms (i.e. Cision; Meltwater); email marketing services (i.e. Mailchimp); social media channels.
Agency experience preferred; Public health, government and/or nonprofit experience, a plus
Proficiency in Photoshop, Illustrator and InDesign preferred
Proficiency with content management systems (Wordpress, Statamic) preferred
Proficiency in HTML and CSS is a plus
Working Conditions and Physical Requirements:
Ability to travel 20-30% of time.