Position Description

Assistant Manager, Marketing (Social Media & Social Impact)
Location Washington DC
Employment Duration Full Time Regular
Job Code 1049
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About The Kennedy Center

“I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy

The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. 

Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. 

Commitment to Diversity & Inclusion

The Kennedy Center is a welcoming and inclusive culture where everyone benefits - we do it in a way that honors everyone’s humanity. We are able to advance our mission because of committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. Through honest discussion, our focus on DEI, and the creation of a D&I council, we are committed to always being the best versions of ourselves.

Job Description

The Marketing team at the Kennedy Center is a lean group of analytical and creative thinkers responsible for driving ticket revenue and awareness of all Kennedy Center programs and initiatives. The team is passionate about the performing arts and supporting artists while using data and creative thinking to connect them to audiences.

The Assistant Manager, Marketing - Social Impact & Social Media will support the Kennedy Center’s Social Impact programming and initiatives by crafting marketing campaigns that generate audience engagement and drive ticket sales (when applicable), and will support the robust social media strategy for all Social Impact initiatives by creating content to amplify Kennedy Center messages, engage audiences in the brand’s mission, and drive revenue. As a patron-facing entity, the Assistant Manager, Social Impact & Social Media provides exemplary customer service to Kennedy Center patron across all social media channels.

Duties and Responsibilities

35%   Develops and implements marketing plans for the Kennedy Center’s Social Impact programming and initiatives. Creates content and manages day-to-day implementation for Kennedy Center social media channels, serving as primary lead of social strategy and execution for Social Impact programming

20%   Works closely with marketing managers and digital marketing agency on content for paid digital media campaigns to sell tickets and promote events

15%   Provides social media coverage on the ground in real time for Kennedy Center events and programming

10%   Creates thoughtfully targeted patron lists for all direct mail, email, and social media efforts, using Tessitura’s extraction function

5%   Report on sales, promotion results, and engagement for all ticketed and non-ticketed Social Impact events

5%   Supports Director of Marketing to manage marketing budgets and revenue projections for all Social Impact programs

5%   Monitors customer service inquiries across all social media platforms and directs questions or patron concerns to appropriate staff members

5%   Engages influencers and monitors relevant user-generated content to amplify on social media where applicable

N/A   Occasional evening and weekend on- and off-site social media coverage will be required

N/A   Responds to the needs and requests of Kennedy Center management and staff in a professional and expedient manner; Adheres to all employer policies and procedures

N/A   Other duties as assigned.

Key Qualifications

  • 2-4 years relevant experience
  • Bachelor’s degree in Communications, Marketing, or a related field is preferred, but not required.

Skills & Knowledge Qualifications

  • Intensive knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, TikTok, Medium, and YouTube
  • Knowledge of Microsoft Office suite of programs, with strong knowledge of Microsoft Excel a plus
  • Experience working with CRM systems. Experience with Tessitura a plus
  • Working knowledge of Photoshop, Creative Suite, video and audio editing software and basic HTML a plus
  • Excellent verbal and written communication skills
  • Healthy appetite for spotting, assessing, and taking advantage of trends
  • High personal productivity
  • Strong relationship building skills
  • Ability to think both creatively and analytically to provide innovative solutions that yield results
  • Good work ethic, high standards, strong organizational skills and the ability to work independently as well as in a team environment essential
  • Interest in/knowledge of the performing arts

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to communicate in person and on the telephone.  The employee is frequently required to use hands to finger, handle, or feel in order to operate computer keyboard, office equipment, and other essential tasks.  The employee is frequently required to sit, stand, walk, bend, stoop, crouch, and reach with hands and arms.  This position infrequently lifts, carries, or otherwise moves and positions objects weighing up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is moderate. Travel up to 0% may be required.

Benefits

We offer a comprehensive range of benefits to all full-time employees including: Medical, Dental, Vision, Paid Time Off, Paid Sick Leave, and a 403(b) Retirement Plan

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