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Manager, Analytics

Location: New York, NY
Req #: 306


Evoke Health is a marketing and advertising agency servicing the healthcare industry. Evoke partners with leading pharmaceutical, biotech, and medical device clients consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.

Your role as a Manager, Analytics:

The Manager of Analytics is exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Account Services, Project Management, Media, Creative and Technology to help drive results for our clients.

A Manager, Analytics at Evoke Health:

Activities Include:

  • Consulting with clients to identify appropriate KPI’s and metrics to track for their business, based on their business objectives and marketing program
  • Presenting marketing analyses to clients, inclusive of recommendations for optimization and/or greater marketing efficiencies.
  • Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
  • Commitment to rigorous, ongoing testing via A/B approaches or through the use of tools like Omniture Test & Target, SiteCatalyst, MeMetrics, and Google Site Optimizer.
  • Construct dashboards and reporting mechanisms that appropriately convey marketing results in an insightful manner.
  • Oversee the specification of tracking requirements during site builds.
  • Effectively utilize both quantitative and qualitative techniques in the analysis of online marketing campaigns, website performance, and customer targeting.
  • Collaborating with partner agencies to integrate disparate data sources to form a cohesive picture around the performance of the client’s marketing programs.
  • ROI-modeling, consumer profiling/predictive modeling, segmentation and offer conversion optimization, campaign projecting/forecasting
  • Serving as analytics liaison to client Dbase and measurement/research leads

Qualifications include (but are not limited to):

  • Educational training in business or quantitative analysis including both offline and online/interactive businesses
  • 3+ years of business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting
  • Knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing)
  • Experience in Consumer and/or Healthcare Professional marketing program analytics
  • Robust experience with standard software and web-based tools including but not limited to Google Analytics, Site Catalyst, Tableau and WebTrends
  • Experience with PowerPoint and proficiency with Excel (experience with SAS/SPSS and ACCESS is a plus)

About Evoke Health:

Evoke Health is a full-service health and wellness agency with a heritage of innovation. The agency has built an outstanding reputation for creating evocative, award-winning marketing platforms that educate, inform, and inspire action. With offices in New York and Philadelphia, and a global reach through their agency network, Huntsworth Health, Evoke Health is comprised of marketing professionals dedicated to pioneering new and better ways to communicate between brands and people.

It is our goal to provide our people with the best possible support and environment to grow and thrive.  Our culture is entrepreneurial–embracing yet not stifling. We work hard because we love what we do. We believe strongly in intelligent innovation. Evoke Health provides an exciting and flexible work environment, competitive salaries and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement.

Visit Evoke Health at www.evokehealth.com.

Evoke Health and Huntsworth Health are equal opportunity employers.

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